

It all started 20 years ago…
With a girl who thought wearing wedges to a music festival was a bright idea. While she looked very “cute” she was not expecting to break a shoe, mid show, in the middle of the desert, with no way of leaving, and no resource in sight. While she sat there on the grass, in a sea of thousands of people she had an idea! An idea that would come to be the #1 Festival General Store in America.